A Better World For Animals Behind everything we do is a belief in creating better lives for the animals we share this earth with. It's what motivates us when we wake up in the morning, it's what we think about when we are caring for pets, and it's what we dream about when we planning new products. And besides making supplements that help pets live longer and happier lives, we work actively within our community to help pets in need. We work with local rescues and shelters, foster homeless pets, and care for every pet we can. In fact, most of the pets you will see on our website are our foster pets! We exist because we believe in a better world for animals. Because we don't know of another way of being.